Enterprise
Check Out the Latest “VNSNY in the News” Media Highlights!
May 6, 2022–RNs Ruth Caballero and Philip Leon Explain Why Home Health Matters in Manhattan Voice With National Nurses Week in full-swing, VNSNY RNs Ruth Caballero and Philip Leon were featured in a new piece published in Manhattan Voice, “Six Things You Might Not Know About Home Health Care Nurses.” Above all, the message they share is that home nursing is extremely fulfilling for those in the field, but also for the patients too. Read the whole piece here! Manhattan Voice is the #1 source for local news and health tips covering Manhattan. This article also ran in the online and print versions of Your Health Voice, Bronx Voice and Queens Voice for a total print circulation of 40,000 and 47,520 unique visitors per month. VNSNY Home Health Aide Geraldine Singleton on the Importance of Bringing Joy to Homebound Seniors VNSNY’s Senior Vice President of Partners in Care, James Rolla shares an
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2018 VNSNY Golf Classic Raises $260,000 for Hospice Veterans Program
May 30, 2018–On May 21st, 128 participants in this year’s VNSNY Golf Classic raised $260,000 for VNSNY Hospice and Palliative Care’s Veterans Program. Funds raised from the event, in conjunction with last year’s funds, have enabled the Veterans Program to hire an additional Hospice Veterans Liaison and extend its geographical reach. The program, which helps U.S. military veterans access their full range of hospice benefits and ensures that they are recognized for their service, has been awarded Level Four Status by the advocacy group We Honor Veterans—the highest attainable level. As these pictures show, the 2018 event was held at the Wykagyl Country Club in New Rochelle on a spectacular spring day!
Staff from Across VNSNY Walk to Show VNSNY’s Commitment to Ending HIV and AIDS. See the Photos
May 24, 2018–On Sunday, May 20th, an energized group of VNSNY staff members and friends joined the CHOICE SelectHealth team in Central Park for the 2018 AIDS Walk New York. In the more than 30 years it’s been held, AIDS Walk NY has inspired hundreds of thousands of people to walk in an effort to raise awareness and funds to combat HIV and AIDS. Here are a few photos of VNSNY’s participants in this year’s event.
New York Times Ad Highlights What VNSNY Does Every Day—That Is, What You Do Every Day!
May 24, 2018–This past Sunday, May 20th, VNSNY’s new “Touching Lives” branding campaign debuted in New York Times Magazine’s annual Health Issue. The ad, depicting a VNSNY clinician providing physical therapy to an elderly New Yorker, appeared on page 19—directly opposite an installment of Dr. Lisa Sanders’ popular medical mysteries column “Diagnosis.” Circulation of The New York Times Magazine is over one million—more than one-third of whom live within the New York metropolitan area—with an estimated three-plus readers per copy. “The fact that this ad is also reaching millions of readers outside New York is an added benefit, since many of those readers are transplants with loved ones living in our service area,” notes Catherine Callaway, Vice President, Marketing and Development. VNSNY’s “Touching Lives” campaign will continue throughout 2018. Another major VNSNY ad placement will take place next month in New York magazine’s Top Doctors issue, which is immensely popular among consumers as
Congratulations to This Year’s ACE Leadership Graduates!
May 17, 2018–For the 27 VNSNY staff members enrolled in this year’s Achieving a Culture of Excellence (ACE) Leadership Program, the last seven months have been an intense stretch of biweekly workshops, informational meetings with VNSNY’s senior leaders, and an in-depth final group project—all in addition to their regular jobs. On May 9th, their hard efforts were saluted at this year’s official ACE graduation ceremony. The 2017-18 ACE course, VNSNY’s eighth since the program’s launch in 2004, brought together an outstanding group of emerging leaders from across the enterprise. “This year’s cohort has never ceased to amaze me,” says Amanda Weiner, who manages the program for VNSNY’s Department of Organizational Development. “From the first day, they’ve been engaged, excited, and full of intellectual curiosity. Each member of the program, in their own unique way, has learned and grown as a leader. I have no doubt that their impact will reach all corners
A Special Salute to Our Nurses — All 1,564 of Them — From Marki Flannery, President & CEO
May 10, 2018–Every year, National Nurses Week starts on May 6 and concludes on May 12, which is Florence Nightingale’s birthday. This year’s theme is “Nurses: Inspire, Innovate, Influence.” That sentiment is especially appropriate for VNSNY in this, our 125th anniversary year: Our nurses have been a consistent source of inspiration, innovation and influence ever since Lillian Wald founded our organization in 1893, and they continue to uphold that proud tradition today. On behalf of everyone at VNSNY, I want to thank all of our amazing nurses for the fine work you do, day in and day out, providing the very highest level of quality care to our patients and plan members. You play a key role in virtually every aspect of VNSNY’s care delivery—handling referrals and assessments, coordinating home care services, managing hospice patients’ symptoms with palliative care, providing specialized care for those with wounds, chronic diseases, and mental health conditions,
Just Announced: The Liota and Marren Award Winners
May 9, 2018–This year’s winners of the Liota Award to Promote Cultural Diversity in Nursing Leadership and the Marren Leadership Award to Promote Evidence-Based Practice & Quality Improvement were announced earlier this week, in celebration of National Nurses Week. These honorees were nominated by their colleagues and selected by a committee of nursing leaders. The winner of the Liota Award is… Alicia Schwartz, a nurse care coordinator with VNSNY CHOICE MLTC. And the winner of the Marren Leadership Award is… Constantine Checa-Gerena, a nurse supervisor with Community Mental Health Services’ Health Home at Risk program. Alicia Schwartz, RN, MSN, Winner of the 2018 Liota Award to Promote Cultural Diversity in Nursing Leadership. The Liota Award, named after long-time VNSNY nurse and Acute Care/Queens vice president Marilyn Liota, is awarded each year to help an exemplary VNSNY nurse realize her or his leadership potential. The award provides a $1,500 scholarship for expenses related to nursing
New Ad Campaign Highlights VNSNY’s Invaluable Impact on the Lives of New Yorkers Every Day
May 2, 2018–This month, Visiting Nurse Service of New York is launching a new brand advertising campaign for the first time in ten years, reaching key audiences through a comprehensive multi-media plan. The campaign, Touching Lives, is timed to coincide with the 125th anniversary of Lillian Wald’s founding of VNSNY. The goal is to build awareness of VNSNY’s incomparable legacy as a healthcare pioneer, and its continued commitment to deliver programs and services that support individual health and well-being at home and in the community. The advertising campaign is aimed at current and prospective patients, members and their caregivers. Featuring the headline, “Touching 48,000 Lives Every Day,” the ads depict moments of care—such as a VNSNY physical therapist working with an elderly man at home to improve his mobility—with the brand promise that VNSNY can help you live well at home. “The ads’ tagline, ‘Trusted by New Yorkers for 125 years and counting,’ reinforces
Supporting LGBT Seniors: Spotlight on Arthur Fitting, VNSNY’s Program Manager for LGBT Outreach
April 25, 2018–Over his 28 years with VNSNY, Arthur Fitting has contributed his indomitable spirit to a remarkable array of clinical and administrative positions. In early April, he took on his latest challenge—Program Manager for VNSNY’s Senior LGBT Outreach Program. Funded by a New York Community Trust grant, the program is committed to supporting the health of LGBT seniors in the New York City area. In his new role, Arthur will facilitate the LGBT Outreach Program’s collaborations with the growing number of community-based organizations that serve New York’s elderly LGBT population. The program will also educate organizations, providers, and patients about VNSNY’s LGBT-related initiatives, including SAGECare, which raises VNSNY clinicians’ awareness of cultural issues around sexual orientation and gender identification; VNSNY’s gender affirmation surgery program, which has provided post-surgical care for close to 100 patients since its launch in 2016; and other efforts to help eliminate barriers to care. In addition, the Outreach
“Part of the Family”: Spotlight on Staff Member-Turned-Volunteer Carmen Ortiz
April 19, 2018–For almost 40 years, Carmen Ortiz has been faithfully reporting for duty at VNSNY—the first 36 of those years as a full-time employee, and the most recent four as a volunteer. She wouldn’t have it any other way. When Carmen retired in May, 2014 from her job as a Support Processor in VNSNY’s Bronx regional office, she told colleagues that she might look for volunteer work near her home in the Parkchester section of the Bronx. “Why not volunteer for VNSNY?” her supervisor asked. ‘You can take a few weeks to think about it.” “I’ll start on Monday,” Carmen replied. Born in East Harlem, Carmen moved as a young adult to the Bronx, where she raised three children while holding a series of factory jobs. In 1978, she applied to VNSNY and was hired as a home attendant, working out of the organization’s offices in the Sears Building on Fordham Road