VNSNY Celebrates 125 Years
Amazing! VNSNY Gala Raises a Record $1.32 Million for Our Charitable Care Programs
November 13, 2018–This year’s VNSNY Gala, celebrating VNSNY’s 125th anniversary with the theme, “Enriching Lives: 125 Years and Counting!”, ended up making history in its own right. The event, held on November 8th in the recently renovated Ziegfeld Ballroom, raised a record-breaking $1,320,000 in donations from the nearly 600 people in attendance, shattering the previous mark set four years ago. “All of the Gala’s proceeds will go to support our vital charitable care and community benefit programs,” says Catherine Callaway, Vice President of Marketing and Development. These include a wide range of important safety-net programs such as VNSNY’s Nurse-Family Partnership, Hospice services, and the VNSNY Research Center. For example, money raised from the event will go to create brighter futures for young mothers like Ashley, who, as she says, “was in a bad place” and needed help. Here is Ashley’s story: Proceeds from the Gala will also help enable VNSNY to continue
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Check Out This VNSNY 125th Video of Historical Film Footage and Photos
June 5, 2018–A groundbreaking visionary, Lillian Wald left behind an amazing legacy that includes, among other impressive accomplishments, New York City public playgrounds, equal rights advocacy, public health nursing, school nurses and, of course, the Visiting Nurse Service of New York (VNSNY). In celebration of VNSNY’s 125th anniversary, the VNSNY Marketing Department worked with a noted Lillian Wald documentarian to create a short video about Lillian Wald’s trailblazing work that captures VNSNY’s early years. Produced from hours of long-forgotten film footage and hundreds of photos dating back to the 1920s, this visual record covers Lillian’s innovative contributions, from the transformation of public health to the establishment of a social safety-net for vulnerable Americans. To view the video, click on the link below. We’d also love to hear what you think of it! You can send your comments here.
New York Times Ad Highlights What VNSNY Does Every Day—That Is, What You Do Every Day!
May 24, 2018–This past Sunday, May 20th, VNSNY’s new “Touching Lives” branding campaign debuted in New York Times Magazine’s annual Health Issue. The ad, depicting a VNSNY clinician providing physical therapy to an elderly New Yorker, appeared on page 19—directly opposite an installment of Dr. Lisa Sanders’ popular medical mysteries column “Diagnosis.” Circulation of The New York Times Magazine is over one million—more than one-third of whom live within the New York metropolitan area—with an estimated three-plus readers per copy. “The fact that this ad is also reaching millions of readers outside New York is an added benefit, since many of those readers are transplants with loved ones living in our service area,” notes Catherine Callaway, Vice President, Marketing and Development. VNSNY’s “Touching Lives” campaign will continue throughout 2018. Another major VNSNY ad placement will take place next month in New York magazine’s Top Doctors issue, which is immensely popular among consumers as
New Ad Campaign Highlights VNSNY’s Invaluable Impact on the Lives of New Yorkers Every Day
May 2, 2018–This month, Visiting Nurse Service of New York is launching a new brand advertising campaign for the first time in ten years, reaching key audiences through a comprehensive multi-media plan. The campaign, Touching Lives, is timed to coincide with the 125th anniversary of Lillian Wald’s founding of VNSNY. The goal is to build awareness of VNSNY’s incomparable legacy as a healthcare pioneer, and its continued commitment to deliver programs and services that support individual health and well-being at home and in the community. The advertising campaign is aimed at current and prospective patients, members and their caregivers. Featuring the headline, “Touching 48,000 Lives Every Day,” the ads depict moments of care—such as a VNSNY physical therapist working with an elderly man at home to improve his mobility—with the brand promise that VNSNY can help you live well at home. “The ads’ tagline, ‘Trusted by New Yorkers for 125 years and counting,’ reinforces
Legendary Nurse Marilyn Liota Looks Back—Part 5: Marilyn Responds to Your Questions!
May 1, 2018–We received many emails from people across VNSNY commenting on how this series has resonated with them, in terms of both Marilyn’s own experiences and how her story highlights the history and ongoing importance of VNSNY’s mission. “I’m really enjoying reading the feature you have compiled,” wrote one VNSNY staff member. “It is an incredible perspective on the changes in nursing and health care over the years, and gives one an appreciation of the work that VNSNY continues to do. I think it is especially important, during this time of transition at VNSNY and in health care throughout the U.S., to have someone look back and say: ‘See, over the last 50 years there have been drastic changes and we’ve managed to pull through and become better and continue our mission.’ It also gives those of us who are not clinicians a deeper appreciation for all that our nurses, HHAs, therapists,
Legendary Nurse Marilyn Liota Looks Back—Part 4: The 1990s and 2000s
April 25, 2018–To celebrate VNSNY’s 125th anniversary, Frontline VNSNY is publishing a four-part reminiscence by legendary former VNSNY nurse, Marilyn Liota. During her six decades at VNSNY, from 1952 to 2012, Marilyn rose from a field nurse to become the Regional Administrator and Vice President for Home Care in Queens. During this time, she saw incredible changes, both in New York City’s patient population and at VNSNY. As you read these installments, we invite you to submit any questions you might have for Marilyn. Her replies will be posted as a special feature during National Nurses Week. Your questions can be emailed to Michael Delaney. In this final installment, Marilyn recalls working for VNSNY in the 1990s and 2000s, as the organization continued to add new capabilities to meet the needs of an evolving healthcare landscape. VNSNY in the 1990s and 2000s: The Organization Continues to Diversify Following FDA approval of the first
Legendary Nurse Marilyn Liota Looks Back—Part 3: The 1970s and 1980s
April 19, 2018–To celebrate VNSNY’s 125th anniversary, Frontline VNSNY is publishing a four-part reminiscence by legendary former VNSNY nurse, Marilyn Liota. During her six decades at VNSNY, from 1952 to 2012, Marilyn rose from a field nurse to become the Regional Administrator and Vice President for Home Care in Queens. During this time, she saw incredible changes, both in New York City’s patient population and at VNSNY. As you read these installments, we invite you to submit any questions you might have for Marilyn. Her replies will be posted as a special feature during National Nurses Week. Your questions can be emailed to Michael Delaney. In this next installment, Marilyn recalls working for VNSNY in the 1970s and 1980s, as the organization expanded its scope and played a key role in the early days of the AIDS epidemic. VNSNY in the 1970s and 1980s: Expanding Services and Taking the Lead in Caring
Legendary Nurse Marilyn Liota Looks Back—Part 2: The 1960s
April 11, 2018–To celebrate VNSNY’s 125th anniversary, Frontline VNSNY is publishing a four-part reminiscence by legendary former VNSNY nurse, Marilyn Liota. During her six decades at VNSNY, from 1952 to 2012, Marilyn rose from a field nurse to become the Regional Administrator and Vice President for Home Care in Queens. During this time, she saw incredible changes, both in New York City’s patient population and at VNSNY. As you read these installments, we invite you to submit any questions you might have for Marilyn. Her replies will be posted as a special feature during National Nurses Week. Your questions can be emailed to Michael Delaney. Last week, Marilyn looked back on the 1950s. In this week’s installment, Marilyn describes the impact of the turbulent 1960s on VNSNY and the home care profession. VNSNY in the 1960s: A Decade of Change Like the U.S. as a whole, American health care underwent significant changes during
Legendary Nurse Marilyn Liota Looks Back on Six Decades at VNSNY—Part 1: The 1950s
April 4, 2018–To celebrate VNSNY’s 125th anniversary, Frontline VNSNY recently spoke to legendary former VNSNY nurse, Marilyn Liota. For those of you who may not know Marilyn, she was an amazing nurse who started her career with VNSNY in 1952. Over the next decades, Marilyn, who retired in 2012, rose from a field nurse to become the Regional Administrator and Vice President for Home Care in Queens. During this time, Marilyn saw incredible changes, both in New York City’s patient population and at VNSNY. Over the next few weeks, Frontline VNSNY will be publishing a four-part reminiscence by Marilyn of her fascinating time at VNSNY. And now… let Marilyn walk you through the first decade of her six decades working as a nurse and nurse manager, proudly wearing the logo of the Visiting Nurse Service of New York. VNSNY in the 1950s: A Neighborhood Organization Focused on Basic Care Today, at
2018 Marks VNSNY’s 125th Anniversary!
February 6, 2018–Trusted by New Yorkers for 125 Years and Counting. 2018 is a very special year for the Visiting Nurse Service of New York. It is our quasquicentennial anniversary, marking 125 years of VNSNY’s commitment and contribution to the health and well-being of the New York community and our most vulnerable residents. 125 years ago this March, Lillian Wald, freshly graduated from nursing school, was teaching a home nursing course for immigrant mothers on the crowded Lower East Side of Manhattan when a little girl asked her to come attend to her ailing mother. The experience of caring for the woman, who lay suffering in the filthy bed of her tenement apartment, shook Lillian to her core. At that moment, she decided she would devote her life to caring for the poor and vulnerable. A few months later, supported by philanthropists such as Jacob Schiff, Lillian Wald and her nursing school