VNS Health in the News: November Highlights!

When it comes to VNS Health in the news this past month, it was certainly “the more, the merrier.” November featured a wealth of stories highlighting the compassion and expertise of VNS Health team members, including the following:

• A powerful piece from CEO Dan Savitt explaining why home health is so integral to the health care ecosystem
• Hospice Social Worker Leslie Marseglia and Spiritual Care Counselor Anna Jenkins paid a special holiday visit to their spunky 100-year-old client, “Milly”
• VNS Health won a prestigious marketing award from Modern Healthcare for our successful rebrand efforts
• SVP of Patient Care Services Jennifer Brullo shared inspiring advice and perspective from RNs Nancy Girlando and Nicole Casiano for caregivers just entering the home health field
• And much more, including stories that spotlight the expertise of Catherine Callaway (Marketing and Development), Josefina Aquino (Strategic Physician Network Development), Susan Clayton Meyer (Behavioral Health), and other team members

Read More Below!

VNS Health Helps the Community This Holiday Season!

News12 Brooklyn Spotlights Compassionate VNS Health Hospice Care Team Members Celebrating the Holiday Season with 100-Year-Old Patient

News12 Brooklyn shared a heartwarming story coinciding with the Thanksgiving holiday about two compassionate VNS Health Hospice Care team members and their plucky 100-year-old patient, “Milly.” The story follows Hospice Social Worker Leslie Marseglia and Spiritual Care Counselor Anna Jenkins as they visit Milly in her home, singing songs together, laughing, and sharing why they’re all grateful to have each other in their lives. Watch the story on Frontline here.

Available exclusively to Optimum Television and Time Warner subscribers, News 12 Brooklyn provides 24-hour access to local breaking news, traffic, weather, sports, and more, and reaches an average audience of over 361,077 through broadcast, their website, and social media.  

BronxNet TV features Susan Clayton Meyer, Program Manager, Behavioral Health, on Fighting the “Holiday Blues”

On BronxNet TV’s Open program, Susan Clayton Meyer, Program Manager, Behavioral Health, dives into a thoughtful discussion about what the “holiday blues” can look and feel like. Susan provides actionable advice, and shares information on resources and tools that listeners can turn to if they or a loved one are having trouble coping during the holiday season. Watch the full video on Frontline here.

BronxNet TV provides local television by the people of the Bronx, for the people of the Bronx. It has a viewership of 350,000 and its website receives 20,300 unique monthly visitors. BronxNet TV is also streamed live on Manhattan Neighborhood Network (MNN). Manhattan Neighborhood Network runs Manhattan’s public access TV channels, reaching some 600,000 cable subscribers.

VNS Health Leadership and Experts Define the “Future of Care”

CEO Dan Savitt explains the importance of home health and the need for greater industry support from CMS  

In a powerful piece published on LinkedIn, CEO Dan Savitt shares valuable perspective on the importance of home health to the health care ecosystem, and argues against recent home health rate cuts proposed by the Centers for Medicare & Medicaid Services (CMS). As Savitt notes, the impending changes could have drastic consequences.  

“The cuts will make it even harder for agencies to recruit and retain nurses and other home health workers, and that will mean even more people going without needed care, particularly in underserved communities,” he said. Read the whole piece on Frontline here.

LinkedIn is the world’s largest professional network on the internet and a valuable resource for publishing thought leadership, tracking response and reaction to news, advertising campaigns, products, and services. Posts on the site can reach an average audience of 1,769,837 and the site has 7.5 million members. 

Writing for Medium, Jennifer Brullo, SVP of Patient Care Services, Shares Wisdom from RNs Nicole Casiano and Nancy Girlando in Their Advice for Young Caregivers

In a thoughtful new piece for Medium, “Notes for a Young Caregiver,” Jennifer Brullo, SVP of Patient Care Services, explains why it is vitally important to inspire a new generation of nurses and other caregivers just entering the home health field. In the piece, VNS Health RNs and Nurse Preceptors Nicole Casiano and Nancy Girlando share their love for home health care, and explain how important the mentorship and support of younger nurses has been in strengthening their teams. Read the whole piece on Frontline here. 

Medium serves as an open platform where over 100 million readers come to find insightful and dynamic thinking. Their expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Their purpose is to spread these ideas and deepen understanding of the world. Medium has 164,000,000 unique visitors per month.

In Healthcare Business Review, Josefina Aquino, Director, Product Management, Explains How a New Medicare Advantage Model Could Transform End-of-Life Care

Josefina Aquino, Director, Program Management, published a piece with Healthcare Business Review, detailing the results VNS Health has seen as part of the Value-Based Insurance Design (VBID) Model Hospice Benefit Component demonstration. The article explains how the project aims to reduce fragmentation of services and encourage Medicare Advantage (MA) plan members’ use of palliative and hospice care. Read the whole piece on Frontline here.

Healthcare Business Review is a business and technology magazine for the health care industry. Through its print and digital magazines, website, and newsletters, Healthcare Business Review offers readers high-quality, timely, and informative business news, industry insider’s views and usable market research to assist them in navigating their healthcare businesses. 

Celebrating VNS Health!

VNS Health Featured in Modern Healthcare’s 2022 Healthcare Marketing Impact Awardees Story

Modern Healthcare published an exciting piece delving into the stories behind the winners of Modern Healthcare’s 2022 Healthcare Marketing Impact Awards. VNS Health is one of the awardees featured in the story, which details how VNS Health’s rebrand came together, including VNS Health Senior Vice President of Marketing and Development Catherine Callaway’s explanation of how the rebrand has helped to emphasize the mission of the organization. The article also focuses on VNS Health’s new website, which garnered a silver prize in the Marketing Impact Awards. Read the story on Frontline here.

Modern Healthcare was established in 1974 and written for hospital and health system executives as an industry-intensive news source. Editorial concentrates on issues, news and trends affecting healthcare and provides information to healthcare professionals on topics including finance, integrated delivery systems, technology, politics, labor, managed care, physician issues, developments in federal and state government, court rulings, policy and regulation and marketing. The outlet reaches an audience of 316,895 through articles and social media.

Healthcare Dive Shares News of VNS Health’s Award for Rebrand-Related Website Redesign

Healthcare Dive also shared the exciting news of VNS Health’s Silver Award for Website Design of the Year in Modern Healthcare’s prestigious 2022 Healthcare Marketing Impact Awards. The piece details how the website played a key role in VNS Health’s rebrand and is helping to further the mission of the organization. Read the whole piece on Frontline here.

Healthcare Dive was launched in November 2013 and covers the healthcare industry. The online publication offers the latest industry news, event and job information, tools, resources and more, and reaches an audience of 128,097 through articles and social media

New York Social Diary Spotlights VNS Health’s 2022 Benefit Dinner and Lillian D. Wald Awardees

As part of their “Party Pictures” series, New York Social Diary put a special spotlight on VNS Health’s 2022 Benefit Dinner: “The Future of Care. The Comfort of Home.” The piece shares photos of 2022 Lillian D. Wald Awardees, Eugenie F. Doyle, MD, Board Member Emerita, and Stephen A. Warnke, Partner, Ropes & Gray LLP. In addition, it includes photos of CEO and President Dan Savitt, VNS Health Board Chairman Andrew Schiff, MD, and Kerry Parker, EVP and Chief Legal and Risk Officer. Read the whole piece and find more pictures on Frontline. 

New York Social Diary covers New York society. It discusses events in New York, including parties, gallery openings and other social events. Coverage includes prominent New Yorkers, including politicians and celebrities. It reaches an audience of 46,770 through articles and social reach.