10 Reasons Why Changing Our Name and Brand to VNS Health Makes So Much Sense!
1) Our new name, VNS Health, honors the legacy of our founder, Lillian Wald, while uniting us under the word “health” — positioning us well for the future, by setting us up for another 125+ years of leading the way as a pioneer in home and community health care!
2) Our new name, VNS Health, is simple to say and easy to understand for our patients, health plan members, clients, and their families as well as our health care partners. Not to mention, us!
3) Over the years, our organization has evolved and grown. Today, we now serve many types of people in many ways. The name VNS Health nicely fits our broader role in the health care system, and better represents our wide range of programs and services.
4) Our new tagline — “The future of care. The comfort of home.” — is forward-looking… and focuses on the positive idea of home, whether that’s someone’s physical home or the community where they live.
5) The VNS Health name captures our mission — improving the health and well-being of people through high-quality, cost-effective health care in the home and community.
6) Our new name supports our ambition to expand our reach, and bring our compassion, expertise and caring to improve even more lives.
7) Our vibrant new branding, including our new logo and color system, sets us apart and helps VNS Health stand out in a crowded healthcare market.
8) Our new name supports and clearly communicates our promise to all those we serve: “To help you live, age and heal well where you feel most comfortable — in your home and community.”
9) By uniting under one name and brand, we make the wide range of products and services we offer easier to access for our patients, members, clients and health care partners, helping to simplify and improve their experience.
10) One name and brand will help us align our people, systems and processes to operate as one organization, working together to fulfill our mission and rooted in our Core Values that drive us every day — Empathy, Integrity, and Agility.
